SS22 | Press Release
IRIS came to life in May, a month of blossoming and new light.
A month during which, in Prags, there is a rapid, tangible, and spectacular transition from Winter to Spring.
Francis Bacon
We shot the summer and winter collections in the space of just two weeks, and it was extraordinary to see the scenery change in a handful of days.
A magical, ethereal place where nature comes out in all its splendor.
A triumph of colours, scents, sensations, and interplays of light that only our Earth can create.
A place of reconciliation with the Universe, of deep silence and respect, where nature reminds us how magnificent and strong it can be.
The frozen lake and snow-capped mountains have melted away and unveiled green meadows and colourful flowers, so that nature and sky can once again be reflected in water, like oil on a canvas, creating a dreamy set.
IRIS is a tribute to our Earth.
The color palette chosen, in line with 2022 trends, is reminiscent of natural elements and the many shades of rainbows.
Light gray like ice on water and white like snow, golden yellow like the light of the sun, emerald green like the trees reflected in the lake, red/mahogany like the barks of trees, purple like the heather still in bloom.
The hair looks alternate classic romantic waves with braided lengths and bold cuts. The various styles blend harmoniously together, portrayed as if set in a timeless place.
LIGHT
Light and its refraction are the heart of the collection, the element that brings colours to life, produces mirror-like effects on water and is reflected on snow, creating a magical atmosphere.
THE RAINBOW
Iris is light, in its shapes, its colours and its refraction.Iris reflects the world through our eyes, a world of colours and pristine nature.
This is how rainbows are created, an optical and weather phenomenon that produces light as sunlight passes through drops of water, generating a colourful bridge from the earth to the sky. According to an old Irish legend, there is a pot full of gold at the end of a rainbow. The legend has it that there is a leprechaun guarding it to prevent those who don’t deserve the treasure from taking it.
THE GODDESS
In Greek mythology Iris was the messenger of the Gods.
The rainbow goddess was a beautiful, sweet young girl with fine traits, adorned in iridescent drops forming her chitons. Her colourful clothes would leave a richly-coloured trail in the sky as she passed and formed a rainbow. She would then use it to send her messages, reaching the Earth from the Olympus. Hellenic sailors considered Iris the patron goddess of good weather, the consort of the Wind from the West and the mother of Eros, the god of love.
THE FLOWER
This wonderful flower was given this name precisely because its vast range of natural hues is reminiscent of those of the rainbow. Each one of its colours has a special meaning:
Purple is regarded as a symbol of knowledge, white stands for purity and blue for faith and hope.
THE IRIS
Our window into the world, the diaphragm filled with light that brings our eyes to life. A colour from within that completes our view of the wonders of the world.
