We should not underestimate the importance of retail sales and the vital role it plays in growing your salon business. Retail not only increases revenue, it also has a strong impact on brand reputation, long-term customer relationships, retention of customers and overall business growth. The art and science of selling have never been static, but a global pandemic has fast-tracked the transformation. The line between a digital retail experience and in-salon retail experience is often blurred or non existent. At Passion4hair, we want all haircare sales to find its way to the front line, that’s you the hairdresser. If your client finds themselves needing haircare between salon visits and choose to purchase online, we believe the sale should benefit you. To suggest retail in hairdressing is “dead”, is simply not true, plenty of shampoo is being sold, the question is: Are salon’s & stylist’s adopting the right strategy with the right brands and the right people? Here are 2 thoughts we wanted to share with you.
1: Sales engagement Sales engagement focuses on improving the interaction between you, the stylist, and your client. This mainly happens face to face in the salon. This is key, in a crowded space a captive audience is everyone’s dream. In salon retail is still king and must be a focus if you want to grow.
2: Sales enablement Sales enablement is the continual process of your ability to engage with your client when they are not in the salon. This happens on your digital platforms. How you inform, educate and keep your clients “tuned into you”. Should a client find themselves in need of haircare, you should be their first “port of call” even if they are a couple of weeks away from the next appointment.
Every team need to work and develop both processes as they complement each other. Both have a role to play in making sales and growing your business. Salonlove has been created to support this digital transformation for salons and stylists. A convenient and connected experience for your clients. Want to know more about Salonlove?
