Can we really have BEAUTY without COMPROMISE?

Truly authentic practices take roots from the ground up:

Many times well thought out marketing stories create the inference that a product is manufactured with natural ingredients. However, they rarely have any authentic ingredient backbone. Have you ever walked into a store and been hit with the smell of strawberries? You’re led to believe that the scent is coming from natural ingredients in the ‘summery sweet’ body lotion. The more likely story is that a synthetic fragrance is used, and the lotion boasts a ‘natural spin’. This means that barely any real strawberries are used in the lotion. Whose brand voice is real and honest? A truly authentic brand starts at its very core and works its way up, remembering their brand message, caring for people and the planet. Not every brand will share the same story, message or philosophy so how do you know what to believe? Eufora has worked hard to remember their message and practiced its authenticity from its roots. In 1997 when Don and Beth Bewley founded the company, their philosophy included an uncompromising promise to look after the planet and its people, through fair trade practices and plant-based formulas.

Natural Standout:

Never the type to be “put in a box”, Eufora combined the powers of 100+ unique plant and flower extracts, essential oils and vitamins with innovative technologies that make Eufora’s botanical science stand above the crowd. Practicing only good global karma while creating red carpet ready product performance. “Healthy beauty, healthy people, healthy planet. It’s a progression and part of the Eufora DNA… That natural attraction to the creation of Beauty Without Compromise.”

Natural attraction: In recent years, more people have been trying to live a little cleaner, being more earth conscious when buying beauty products. This has meant that on the hunt for “wellness”, more are attracted to natural formulations and the “good for you” ingredients. However, it is still ultimately about the product performance. Plenty of brands are happy to purchase the “natural ingredients” label and the industry is bursting with promises of good and clean natural ingredients. The challenge is finding what has been authentically nature inspired. Many pure and natural ingredient claims aren’t scientifically proven, and the claims aren’t monitored. Labels can be misleading, full of ‘fluff stuff for the bottle’ ingredients and in tiny print ingredients that can’t be deciphered. Here’s the thing: Can a beauty diva really get “Stand Out Style” AND still do the right thing by Mother Earth?

Read all about the ‘Passion4Hair Sustainability’ story here:

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#Salonlove,Brand partners,Business,Clean Beauty,Passion4hair,Salon Industry
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