Marketing support that helps you promote your business. Getting value for money is important, we want you to maximise the benefits of doing business with us. This is why we offer 10 reward points for every £25.00 you spend. Make your purchase go further by trading your points for additional training, salon accessories and marketing materials.
Trading Reward Points for Marketing Materials
Passion4hair offers a range of resources designed to support your marketing strategy which can be traded with points. We design bespoke marketing materials precisely to your specifications so dressing your window display is completely customisable to your salon needs. What we can provide:
· Customised and designed posters
· Mirror clings and popup banners
· Point of Sale marketing material (these are the standalone cards and other materials found around the checkout area)
· Artwork (Posters, Banners, Boards)
If you have anything else in mind, our marketing department happily accepts enquiries to determine whether your request would be possible. Simply email Declan Digby-Smith (declan@passion4hair.com).
To see where else your rewards are valid, visit our rewards page on Passion4hair.com.
Social Media
A common marketing method is social media (content marketing) and as you may be aware, acts as one of the three main marketing channels alongside Search Engine Optimisation (SEO) and email marketing. Passion4hair recognises how busy a salon is daily and often, without a designated social media creator, frequent posting is often pushed aside until a stylist posts their work. However, you’re leaving money on the table by not marketing the additional products and services you can offer (product purchase or what makes your salon standout). That’s why we create a quarterly social media calendar with notable dates and caption suggestions. All imagery is downloadable on the Passion4hair resource page. Content ready to go!
Quick tip! Are you utilising Facebook’s in-built scheduling feature? Simple ‘click’ Publishing Tools under the Meta Business Suite on your page. Posts can be scheduled to post to Facebook and Instagram.
P4 | dot digital
Your website is your digital window display – think about the effort you put into your window display to attract potential clients walking past your salon. The idea is to entice them in to speak to someone on reception. The best-case scenario is they book an appointment right there. The worst case is they ask questions about the business and your prices then leave knowing that an amazing salon is on their route to the pharmacy. Your website provides the very same function. P4 | dot digital is an independent company that builds your websites and provides up-to-date SEO marketing. P4 | dot digital was created by Declan Digby-Smith after he saw a need for quality web design that specialises in the salon industry. Having been in the industry since he was 18, he recognises the areas where a salon can thrive online and plans to make that available to every client he is hired by.
Passion4hair believes that a strong marketing strategy can set the foundations to business success and in this current era, we are lucky that marketing can be made so easily available to us globally. Digital marketing focuses on filling the gaps present in the hair industry where digital footprint can extend across your local town to fish in a larger client pool or extend further globally to create an ‘influencer’ marketing style where people travel to experience the very best of your salon.
