Already, you are aware of the opportunity available to you if you read our last blog (What are your Valentine’s Plans?), but what we didn’t really touch on was the power in simple campaigns to remind your customer base that you offer tailored services to their needs.
Passion4hair have created an example of a simple campaign that provides the push people need to book. This has been created as a SMS campaign, but we understand that not everyone chooses this form of marketing. These texts can also be sent as helpful email reminders!
To start, have you segmented your customer base and decided who it is you wish to see in your chair? It is important that your message is targeted to who it is you wish to see. Have you set a goal to achieve during February? Who are the players most likely to contribute to this goal?
Text 1: Customers that visited more than 6 months ago with no new appointment.
The biggest date night of the year is coming soon! Don’t forget to book, we only have a few appointments left!
To book call (SALON NUMBER) or visit (WEBSITE).
Love, (SALON NAME) x
Text 2: Customers who opt in for additional services, booked 8 weeks ago with no new appointment.
Life keeps throwing stones. We keep finding diamonds! Ask about our ALISA Diamond Blowdry for a little extra love on your tresses!
To book call (SALON NUMBER) or visit (WEBSITE).
Love, (SALON NAME) x
Text 3: Customers that booked 6 weeks ago with no new appointment.
We couldn’t imagine spending Valentine’s Day without telling you this… You’re a cut above the rest, (CUSTOMER NAME). Come and see us soon!
To book call (SALON NUMBER) or visit (WEBSITE).
Love, (SALON NAME) x
Remember to track your progress and adjust where it is needed. The great thing about this type of marketing is that it is easy to review and change to better follow the trajectory to your goal.
If you have any questions, please reach out to our marketing team.
Don’t forget! You probably collected quite a few reward points because of your Christmas orders. Why not use some of them towards some V-Day marketing. Contact Abigail (abigail@passion4hair.com) for more information.
